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Reshaping English Training

Growth sectors in Saudi Arabia require a workforce that is proficient in global communication.

Industry Specific

We focus on the sectors that matter most

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Transportation

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Retail

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Business

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Hospitality

Meet the Founders

Our leadership team combines global experience with local market knowledge

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Bruce Gurfein

With over 30 years in telecom, renewable energy, and mobility, Bruce has led or advised on $4.2 billion in cross-border investments. As founder of Marzum, he brought 150+ tech startups to Saudi Arabia, demonstrating his ability to navigate complex markets and drive growth.​​

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Paul Vesely

An Australian entrepreneur with 20+ years building multinational companies across Asia, the Middle East, and Africa. Paul’s expertise in digital learning and business development, including running a global digital reputation firm, ensures our curriculum and technology meet international standards.​​​

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Ayman Al-Aidan

A Saudi Vice Executive Chairman with 25+ years in finance, including executive roles at AlBilad Bank and Emirates NBD Capital. Ayman’s track record in education, real estate, and healthcare investments provides financial rigor and strategic insight.​​​

A $500 million market, with a compound annual growth rate of 10%, driven by Vision 2030’s focus on the tourism, healthcare, and transportation sectors

Market Potential

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